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PART 1: THE FUNDAMENTALS OF SELF TAN

HOW DOES SELF TAN WORK?

To understand the science of Technocolor, let's take you through the fundamentals of self tanning and how it all works.

Self tan produces a temporary colour variance that can last up to seven days on your skin. Over the span of a week, the colour result begins to fade as our skin naturally exfoliates. The common ingredient that is used in self tan to produce this colour difference is called Dihydroxyacetone, also known as DHA.

DOES EVERYONE REACT THE SAME WAY TO SELF TAN?

Just like hair dye, self tan can produce different results on different people.

The result you can achieve really depends on your skin, how it reacts to the levels of DHA in the product and other elements included in the formula; like additional hydrators, colour enhancers, and more!

HOW LONG DOES SELF TAN LAST?

Self tan can last for up to 7 days on skin, but this is dependant on your skin type, your pre and post tanning routine, the environment you’re in and many other factors!

The rate at which your self tan begins to fade is dependant on your skin type; if you’re someone who has a typically dry skin type, you may find that your self tan fades a lot quicker than someone who has a normal skin type. This is because self tan sits on the top of your skin and will usually fade when our skin naturally exfoliates.

WHAT IS A COLOUR GUIDE?

The colour guide refers to the initial colour you can see when you apply the self tan to your skin.

Colour guides help to guide you during the application process and are great for beginner tanners, as you can see where you’ve applied the product. Colour guides usually have a brown base and are complimented by other colour undertones to provide you with the most natural results for your skin tone.

PART 2: OUR WORLD-FIRST SKIN TRIAL!

THE OBJECTIVE

Understand how self tanning actives affect varying skin tones through colour, depth and longevity, to determine their most natural results.

THE PROCESS

Each participant had their skin melanin level measured using an advanced laser skin analysis tool. Participants had varying levels of tanning actives individually applied to their skin and measured at increased time spans to determine their most natural results.
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“It's never crossed my mind to self tan.”

We know increased self tanning actives result in a deeper tan, but it may not necessarily result in the best tone for every person. Our conclusion was that each person requires a tailored formula created specifically for their skin tone in order to achieve their best results.

“I don't see people like me using self tan”

We know increased self tanning actives result in a deeper tan, but it may not necessarily result in the best tone for every person. Our conclusion was that each person requires a tailored formula created specifically for their skin tone in order to achieve their best results.

“Self Tan is not for me”

We know increased self tanning actives result in a deeper tan, but it may not necessarily result in the best tone for every person. Our conclusion was that each person requires a tailored formula created specifically for their skin tone in order to achieve their best results.

“I've never seen anyone with my skin tone self tan”

We know increased self tanning actives result in a deeper tan, but it may not necessarily result in the best tone for every person. Our conclusion was that each person requires a tailored formula created specifically for their skin tone in order to achieve their best results.

PART 3: TIME TO TEST

After the development of Technocolor, offering four tailored tanning products with varying ingredients, actives and colour enhancers to cater to all skin tones, we decided to put it to the test. These were some of our compelling findings...
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SELF TAN THAT’S MORE THAN SKIN DEEP SELF TAN THAT’S
SELF TAN THAT’S MORE THAN SKIN DEEP SELF TAN THAT’S MORE THAN

technocolor SHADE FINDER

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